FlowersExpo is the XVI International Exhibition of Flowers, Plants, Equipment and Technologies for Floriculture and Landscape Design, held annually at Crocus Expo IEC and organised by GreenExpo. It aggregates the Russian and CIS floral trade across thematic sections led by cut flowers, potted plants and logistics (~24% of floor space), alongside fertilisers/soils, floristry accessories, nurseries and landscape design. It runs with the co-located FlowersCONF flower-business conference and Green Retail conference.
Cut flowers are among the most temperature-sensitive perishables, and this is the primary Russian-market meeting point for the growers, importers and wholesalers who move them, so post-harvest handling, import routing and distribution to domestic retail are transacted here. For firms servicing the Russian floral cold chain — import forwarding, cold storage, reefer transport, packaging — it is the main domestic showcase. There is no dedicated cold-chain programme; relevance sits inside the cut-flower and logistics section of a broad floriculture show.
The room is dominated by owners, managers and specialists of greenhouse complexes and flower-growing enterprises, plus wholesale and retail flower/plant companies, professional florists, nursery specialists and landscape architects. Attendance is predominantly Russian and CIS-based, with international growers and suppliers exhibiting. Buyers and category managers from floral retail chains attend via the co-located Green Retail track.
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