Fruit Attraction 2026

Fruit Attraction is the annual fresh-produce trade fair run by IFEMA Madrid with FEPEX, now in its 18th edition. It fills roughly ten halls with over 2,200 exhibitors and draws around 120,000 trade visitors from more than 100 countries. The floor is split into Fresh Produce, Auxiliary Industry (packaging, machinery, post-harvest), Innova & Tech, and a dedicated Fresh Food Logistics area.

The Fresh Food Logistics hall concentrates reefer transport, cold storage and 3PL/4PL providers serving perishable produce, making it where shippers and forwarders meet growers and importers. The Guest Importing Countries programme (China and the UAE for 2026) and the 700-buyer International Buyers Programme set the export lanes that drive perishable cold-chain volumes. Post-harvest, ripening and packaging technology on the Auxiliary Industry floor bear directly on shelf life and temperature integrity.

Attendees are growers, exporters, importers, wholesalers and retail category and purchasing managers, alongside post-harvest, packaging and logistics suppliers. Seniority skews to commercial and procurement decision-makers, reinforced by the invited International Buyers Programme. Cold-chain vendors on site are reefer carriers, cold-store operators and 3PL/4PL firms rather than pharma-side players.